Can you tell me about your company’s mission & core values?
How long have you been open to customers? How would you say your business has changed & innovated over the years?
What are your top revenue products/services you offer, and which are your least profitable or least sold products/services?
What sets you apart from your competitors? What do your competitors do that you like?
What demographic(s) do your products/services cater to? (Age, Gender, etc.)
Can you identify common characteristics or interests between your customers? Potential pain points of your customers?
How does your target audience typically consume information? (preferred channels)
4 Offers & The Call to Action
4 Offers & The Call to Action
4 Offers & The Call to Action
4 Offers & The Call to Action
Do you have any company logos or existing business assets? What color codes & fonts?
Any preexisting Advertising & Marketing content? If yes, we need access
Discuss ideas for the advertising campaign. (key messages, themes, personnel, etc) Use lines for notes, solidify concepts on paper
What is your goal for your business 6 months from now, 12 months from now, and 3 years from now?
How do you currently use tracking & analytics to support your business goals? Is it tools, a platform, or strictly financial statement based?
What areas of tracking and analytics would you be interested in? What type of data and metrics would help you gain insight into your business processes?
Agency Timeline Sheet is explained - $1,000 Ad Budget Payment Method - Confirm Remaining Service Payments - Review Royalties if applicable
How frequently would you like to receive updates or progress reports? (Standard is phase updates, after going live, monthly reports)
What is your preferred method of communication?
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