The biggest changes that we have seen from consumers is their dwindling attention span and their need for instant gratification. The fight for the attention of consumers is a game that is always evolving and businesses need to keep up. Decades ago, there was a finite amount of spaces and competition that could command attention, but with the growth and utilization of social media and streaming platforms, relatable and consistent content builds brands more effectively than big-budget television and radio campaigns. If COVID-19 taught us anything, it is that consumers get all of their information from the devices that they carry around in their pockets. So now the question as an advertiser is: how do I entertain, educate, and get consumers to execute by taking me up on my offer?
Attention
Challenge : everyone is competing for attention on social media.
Solution : story-based videos that entertain your targeted demographic.
ROI
Challenge : when your business is just posting cool pictures, it’s hard to measure your results.
Solution : our custom systems track activity, sales, and leads that our paid advertising generates.
Retention
Challenge : consumers scroll through thousands of ads for hours, but don’t actively watch most of them.
Solution : we use retargeting methods to consistently show up on the pages of people who have shown an interest in your ads and we aim to drive repeat business.
Start With Strategy
Many organizations jump right into content marketing and posting before addressing their foundational strategy. Strategy is the blueprint that aligns your efforts with your overall business goals and subsequently drives the content you create.
Simply put, strategy outlines why you’re developing content, who you’re targeting for your content, and what content to create. It also allows you to determine the KPI’s that you’ll use to measure success.
Content marketing costs 62% less than traditional marketing and generates about 3x as many leads
Year-over-year growth in unique site traffic is 7.8x higher for content marketing followers (19.7% vs. 2.5%).
WHY?
Why are you advertising?
Leads, Awareness, Sales
Creating and posting content without a clear direction is why a lot of business owners have come to mistrust digital advertising. Do you need people to know about your business and services? Are you looking for more people with whom your sales team can follow up? Are you looking for people to buy your product or download your digital assets? Your objectives should drive all decisions around budget, tone, channels, and implementation.
WHO?
Who is your tribe?
Identify Target Audiences
When you chase all the chickens you end up with none. You need to know who your ideal customer is and what their interests are so you can create content around them that will reach them and will not get scrolled past.
WHAT?
What kind of advertising works for you?
Buyer Journey
Knowing who you are targeting, Facebook (along with other data collection sites) can tell you things about your ideal customers that can help you understand who they are and what they are looking for from their social sites. You need to meet customers where they are, take a dive into their psyches, and show them content that they are interested in.
Stats
Entertain
Content is made to entertain your end user. You could have the best product or service in the world but if people are scrolling past your content and not engaging, it’s as good as not being there in the first place. Will you pass the three second scroll threshold?
Testing
You need to know if your efforts are working. You need to be able to read the numbers and target different groups. If you keep doing things that are not working or advertising to audiences that don’t care, it doesn’t matter how good your ads are or how much money you spend, you will not convert.
The Desired Outcome
Your organization needs to make sure that your local community knows you are there and that you are the best place to serve their needs. They need to know what offers you have and how to take you up on your offers. We know why people love your offers and we know how to showcase them to the point where you can entertain, educate, and get people to take you up on your offer. We have systematically found a way to make ads work and turn a profit for our superstar clients.
Our Creative Proccess
The Perfect Funnel Blueprint
Start With Strategy
Many organizations jump right into content marketing and posting before addressing their foundational strategy. Strategy is the blueprint that aligns your efforts with your overall business goals and subsequently drives the content you create.
Simply put, strategy outlines why you’re developing content, who you’re targeting for your content, and what content to create. It also allows you to determine the KPI’s that you’ll use to measure success.
Over 70% of business marketers actively invest in content marketing
89% of global marketers say that short-form video content is worth investing in, and they agree to continue investing in it
Over 70% of business marketers actively invest in content marketing
89% of global marketers say that short-form video content is worth investing in, and they agree to continue investing in it
Over 54% of social media users use the platforms to research brand products and services
According to recent research, over 72% of the marketing budget is allocated to digital ad channels
83% of surveyed marketers say that they use social media as a primary digital channel for their marketing strategy
Customer Journey Map
Using the developed in the strategy phase, you can start mapping your existing content to the content needed at each stage of the journey. Once complete, conduct an analysis/content ranking exercise to better understand where you’re delivering and not delivering against the needs of your audiences. Data, listening, and performance testing also play a role here to help you determine which content is of interest and which is not. Your comprehensive content plan will need to be entered into a content calendar supported by promotions.
Content Promotion
Lead Magnet Promoted On Digital Platforms
Lead Captured on Landing Page and Tracked
Retarget Until They Convert
Situation
A small business owner of a hair braiding company wanted to grow her operation bigger. She is a one-person team, she has to market her services, keep track of her appointments, do the actual services, AND still have time for her personal life. It was hard to grow a service-based business by herself, so we wanted to create a system that would keep her booked up and double her sales.
Solution
We introduced our ultimate funnel system to her business. This consisted of three video ads, two promo videos, virtual business cards, a website redesign and a full sales funnel. We targeted certain demographics that we knew would be her target clients after an in depth look into her brand and ran the system for six months.
Result
Within a six month span of advertising we were able to take this business from 1,000 a month average to now averaging 4,200 a month.
Experience
Creating an experience through content. Understanding the first interaction with your brand all the way up to consumers taking you up on your offer. This can be very complex but we simplify using targeted ads, social media, emails, flyers, banners, AI software, and retargeting along with other methods.
They say consumers typically have to see your offer seven times before engaging. How are you going to get your message across in an interesting manner seven times to your target?
The Icebreaker – Entertain! Cuts through the noise.
The Hook – Draw me in
The Net – Why do I need this?
Branding Video – who, what, why, when, how
